Arthur David manufacture, sell and deliver multi-temperature catering produce and products to chefs and caterers across the West Country food sector. They are renowned for their quality products, industry knowledge and unrivalled customer service.
After supporting Arthur David with their brand collateral for a number of years, we were appointed to evolve and refresh the overall identity. Working closely with the team, we developed the brand’s look and feel to reflect the companies core values, culture and positioning within their peer group.
Photoshoot + Art Direction
Website + Architecture + UX
Product Launch + Event
Research, Strategy, Customer Journey, Planning
Graphic Design, Brand Identity, Photoshoot + Art Direction, Website + Architecture + UX, Film, Marketing Collateral
Website, Film, Product Launch + Event, Exhibition, Print Production
Arthur David Rebrand
To mark their 60th anniversary Arthur David wanted to evolve and refresh the identity. Reflecting their position within the marketplace whilst maintaining key elements which are synonymous with the company and its culture. This was achieved and supported with an identity roll-out, including design, content creation, copywriting and build of a new website.
In order to reflect our brand values you have to find and work with complimentary companies. In SOS we have this, 'they get us’ and have the patience to work with us! We’re delighted with the revised look, new website and brand translation across our vehicle fleet.
Kelsa Rosser, Head of Customer Experience and Marketing
Ingredients & Fine Foods Brochure
Creating an industry leading brochure 'bible' - The Ingredients & Fine Foods book was created for chefs and caterers to reference and aid product ordering.
Thoughtfully designed to have clear product imagery, a clean layout and coloured tabbed section dividers to help create ease-of-use for the user to navigate through the extensive Arthur David product range.
A strong image-led design was developed to compliment the revised identity reinforcing the overall branding. This is being and has been transferred across the company’s 120+ vehicle delivery fleet.